For the European launch of the Master Series [MX] updated range we wanted to champion the actual users who are out there making and creating with the products, all while demonstrating the product benefits and design innovations.
We wanted to compliment the products and story with an innovative approach to how we brought this piece to life, so partnering with the up and coming talent of Melody Maker (a SFX artist in her own right), we jumped into the world of virtual production and unreal engine to create ownable and immersive worlds that our cast are transported to as they master their flow.
We cast a music coder from the algo-rave scene and a visual artist who uses code to create art. With Alexandra and Luyang on board we patnered with them to bring their own worlds to life through the unreal engine.
