Online harassment is an ever growing issue. With young people having access to each other 24/7, the internet can become an extremely dark place—full of hate and ugly behavior. Hack Harassment was a not-for-profit platform that was created by Intel to help combat the problem. Kesha and Gabby Douglas, who both suffered from online harassment, were brave enough to stand up as the faces of the movement.
The team created a full rebrand of HH including the site which would be a destination for people to watch the content, educate themselves and sign the pledge to stop online harassment. For the launch campaign we created PSA films for broadcast and social, longer form content that told the ugly stories of youngsters going through terrible experiences—including Gabby, thank you films, photography for social posts and ads that would drive people to pledge.
Thank you films once people had taken the pledge.
