To celebrate the World's Fair 1893 exhibition we created a campaign called “Opening the Vaults: The Wonders of the 1893 World’s Fair Exhibit.” The experience conjures up some of the awe and wonder Fair visitors must have felt 120 years ago.
We created a completely new tour app for the museum that would be launched by this exhibit as well as film and print to drive traffic not only to the exhibit but to download the app too. Once inside of the Museum, visitors are able to unlock special content in the App, which dives deeper into the objects in The Field Museums’ permanent collection.
The app also transitions into a useful tool that allows museum visitors to build personalized tours and access additional content – ranging from informational text to immersive video content.
Check out the campaign case study that covers the entirety of the creative.