“What, ya’ll don’t know Kevin?! He’s a b’aaaaaad man!”
Experience the thrill of going on an epic score streak in Black Ops III—That’s exactly what we created for the launch of the highly anticipated Call of Duty game. For this epic launch film we follow an everyday gamer named Kevin, as he dominates one crazy sick move after another, so much so we enlisted the coolness of Michael B. Jordan to be Kevin’s hypeman, cos what ‘Baller of War’ wouldn’t have someone in their corner dishing out confidence at every turn!
For a moment, Kevin seems unstoppable; like a superstar in his prime, but can he truly live up to the hype? With the likes of MBJ, Cara Delevingne and Marshawn Lynch accompanying him, take a moment to see if Kevin is as good as we think in this napalm fueled story.
As you can imagine it takes an army (pun intended) to create the visual goodness you saw in the above film and sometimes it’s real fun to see how the VFX wizards bring our storytelling to life. Here is a little breakdown from MPC LA.
It’s always pretty cool when the fanbase of the game embrace and react positively to the content and do cool, weird, random, crazy stuff with it.
And of course here is the obligatory team shot with the celeb once we had wrapped at 4.30am! Funny how MBJ looks much fresher than then rest of our COD team put together.
