For the release of Black Ops III DLC (downloadable content) we brought back a fan-favorite character; The Replacer.
The launch film promoted just how helpful The Replacer can be to all of us whilst we spend hours and hours playing the new Black Ops III DLC. We also partnered with a bunch of social influencers to show whether you are a top NBA player, a fitness coach or ICE T's wife, we all need a little Black Ops III time.
Along with a hero long-form piece of social content we created some short teasers to show just how versatile The Replacer is.
