Intel recently partnered with the Ferrari Challenge race series to bring artificial intelligence to the racetrack. The goal of the collaboration is to deliver better insights to help drivers to improve performance and enhance the viewing experience for fans watching from any connected device, powered by Intel AI hardware and software.
Intel artificial intelligence products, including Intel Xeon Scalable technology, will run inference on video captured by drones to apply object identification models and tag video captures, which allows drivers to “see” their performance from the sky. At the same time, algorithms will generate storylines about drivers that help illustrate a more compelling race. Machine learning technology will also be used to provide driving insights, which drivers can use to make adjustments that improve their overall race results. Over time, these models will be used to ingest telemetric data such as steering angle, throttle pressure, braking pressure and more, to understand a racer’s driving style and predict their performance on the track.
The true benefits of Intel Ai for racing car experiences are Real-time analysis of driver performance data: Up until now, telemetric data has been analyzed after the race. Real-time analysis is nearly impossible for a human to do outside of one or two vectors. Artificial intelligence can continuously analyze data streams to find unexpected insights that the driver can use to improve lap time.
And Enhanced perspectives: Artificial intelligence makes it possible to create comparisons of different drivers or laps based on the object detection data from the visual video feed. For example, artificial intelligence could compare the entry and exit angles that a driver takes in turns from lap to lap or compare across different drivers and identify which turns were fastest.
We partnered with the production studio TENDRIL who I cannot speak highly enough of. Their crafted visual aesthetic and ability to make something from nothing was second to none. Big shout to Matt (CD) & Sarah (EP) for the love they showed us.
